E-word of mouth has become a vital form of marketing in the travel industry, especially in the F&B sector. Customers are giving more importance to these online consumer reviews over marketing efforts by restaurants and bars as they feel it presents a more honest guest's perspective, who have nothing to gain. But how legit are these reviews? We, as food-lovers and proud TIM students of UHM, will tackle these "best grinds" with our knowledge in service and hospitality, and of course our taste buds. Join us as we experience the good, bad, and bizarre, to see firsthand if these top-rated picks deserve the prestigious E-word of mouth ratings they were given.

Friday, April 1, 2011

Episode 3: Rainbow's Drive In

Rating by Yelp.com: 4 stars
Cuisine: Hawaiian, BBQ
Price Range: Cheap, under $10
Operation Hours: Mon thru Sun 7am – 9pm


Rainbow’s Drive In has been operating for over 49 years and has been serving the most ono grindz to both the local community and tourists from all over the world.  Rainbow’s Drive In founder, Seiju Ifuku learned how to cook while he was in the army during WW II.  After the war ended, he worked at the famous Kapiolani Drive In and later married his wife, Ayako and opened Rainbow’s Drive In at their current location on Kapahulu Avenue.  Their philosophy was to serve plates with generous portions of hearty, simply food, with two scoops of rice and a side of macaroni salad at a reasonable price.
Hello everyone, it’s Kim here to give you my feedback on how my experience at Rainbow’s Drive In was.  When I first entered there was already a line but surprisingly enough, it only took less than 5 minutes for me to place my order and receive my food!  What I enjoyed most at Rainbow’s was the way my food was prepared.  I ordered the boneless chicken with gravy so what I was expecting was not an overcook chicken which most places tend to make this mistake but Rainbow’s nailed it!  My chicken was moist and had great flavor, my gravy wasn’t salty and complemented the chicken very well making me a very happy diner.  The atmosphere was very local style which completes their theme of a drive in however I felt that the staff could’ve tended to the cleanliness of the dine out area a little more by wiping down the tables and replenishing the condiments when it runs out.  Overall Rainbow’s Drive In won me over with the quick service, convenient location, and awesome food!


Likes
Quick Service
Convenient w/ lots of parking!
Quality of food was superb

Dislikes
Bathrooms were not sanitary

Tables were not wiped down
Condiments needed to be replenished

                                       Official Best Grindz Rating……4 stars!

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